Africa Travel Week Virtual kicks off tomorrow 7 April 2021, promising three days of dynamic networking and a bumper content programme, featuring trends, insights and speakers from across the globe.

The event is being run using a blended approach where travel trade professionals benefit from connecting with their industry peers virtually at the main event in April, then face-to-face later in the year. 

If you’ve yet to register as a trade or media visitor, you can secure your free attendance for the three-day virtual event and access all the great content at your leisure.

To register, visit Africa Travel Week Connect.

Here are 4 reasons why you should attend Africa Travel Week:

  1. 1-on-1 Contact with Africa Exhibitors

Connect with exhibitors – lodges, hotels, tour operators, experiences, etc – from across the continent on the virtual event platform called ConnectMe. This is a powerful portal with robust search capabilities so that buyers, exhibitors, trade partners and media can find and connect with peers to schedule one-on-one meetings from 06h00 to 19h00 CAT across the three days to accommodate different time zones. You can even search for contacts by time zone, among other criteria. 

  • A Suite of Virtual Shows

Headlining Africa Travel Week Virtual are World Travel Market Africa and International Luxury Travel Market Africa, however visitors will also enjoy insights from ATW’s full suite of virtual shows, including International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa. That means insights about trends in business travel, responsible tourism, travel technology and LGBTQ+ travel.  

  • Bumper Content Programme

Some of the many highlights of the 2021 ATW Speaker Programme include a series of Responsible Tourism panels hosted by Professor Harold Goodwin, a panel discussing trends in destination marketing and influencer roles in shaping the new tourism landscape led by iambassador CEO and founder Keith Jenkins, and a ministerial roundtable and full content programme hosted by the African Tourism Investment Summit in partnership with the International Tourism & Investment Conference.  Check out the full content programme and diarise your favourites.

Ten Thought Leaders to watch out for: are Naledi Khabo, CEO Africa Tourism Association, Dr. Niki Glen, CEO Africa!Ignite, Phaka Hlazo, Founder and Managing Director Zulu Nomad, Dr Shaun Vorster, Advisory Board of World Tourism Forum Lucerne & Professor: University of Stellenbosch Business School, Keith Jenkins, CEO iambassador, Tshepo Matlou, Head of Marketing and Communications Jurni, Judy Kepher Gona, Director & Senior Consultant: Sustainable Travel & Tourism Agenda, Jon Howell, CEO and Founder AviaDev, Muthuri Kinyamu, Cofounder: Turnup.Travel, and Christele Chokossa, Senior Research Analyst: Euromonitor. Amongst others…

  • Making Travel Happen Again

Beyond the virtual show, Africa Travel Week provides a platform for tourism stakeholders in Africa to connect, engage and learn from each other throughout the year with the spirit of #MakingTravelHappenAgain. In addition to the virtual show in April, ATW has lined up a collection of events throughout the year, which include Educational content webinars from May to August; Connect in the City Live from 1-3 September; and a series of virtual masterclasses from September to November.   

Attendees and industry professionals can remain connected and informed throughout 2021 via, ATW’s dedicated resource hub jam-packed with free digital tools, industry news and updates.  

Registered delegates will have plenty of opportunities to generate leads, draw up new contracts, and keep the conversation going around bringing travel to Africa, and Africa to the world.  

Here are the most important things to keep in mind:
• Don’t forget to power up! Have a Plan B and C in place for load shedding, WiFi anomalies and those tech gremlins.
• Use Google Chrome – this is our recommended Internet browser of choice for ConnectMe.
• If you’re tweeting, posting and liking, please include #WTMA21 and #AfricaTravelWeek in your posts – sharing is caring, and we’d love to see you online.
• Have our concierge’s details on hand: or +27 11 704 9280 / + 27 10 44 77 566.

All that’s left to say is that Team Africa Travel Week looks forward to seeing Cyberspace light up with talk about #MakingTravelHappenAgain.